Alice Paul was an American suffragist, feminist, and women's rights activist, and one of the main leaders and strategists of the 1910s campaign for the Nineteenth Amendment to the U.S. Constitution, which prohibits sex discrimination in the right to vote. source
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.