Allan Johnstone Massie CBE is a Scottish journalist, columnist, sports writer and novelist. He is a Fellow of the Royal Society of Literature. He has lived in the Scottish Borders for the last 25 years, and now lives in Selkirk. source
You've got to honor your relationship with your audience - that they sit down because they want to be entertained. And that doesn't mean you can't provoke them and antagonize them and challenge them in the course of the entertainment as long as you keep the entertainment part of the equation alive.